Pura Planeta: Two Young Founders on a Mission to Protect the Climate

What do you get when two teenagers come up with an idea to tackle climate change? In the case of Samuel and Joshua, you get Pura Planeta. Between prepping for their final exams and spending time outdoors, the two launched a Shopify store that sells clothes and accessories with bold, sustainable messages—while planting trees at the same time.

The Story Behind Pura Planeta

“We wanted to find a way to raise awareness about climate change and make it as visible as possible,” the founders explain. At the same time, they wanted to give people something simple and tangible—a way to wear their values. The result: shirts, hoodies, and accessories with unique designs that spark conversations about sustainability and climate action.

“What mattered most to us was impact. We wanted every single purchase to make a difference. With the Plant-for-the-Planet Shopify app, we found the perfect way to do just that.”

Samuel from Pura Planeta

Sustainability & Climate Action – What It Means for Samuel and Joshua

“For us, sustainability is about taking responsibility – acting today so future generations can still enjoy a livable planet. And climate action? That’s the most important step,” they explain.

Why the Plant-for-the-Planet Shopify App?

To make sure every purchase has a real impact, they use the Plant-for-the-Planet Shopify app. Shoppers can see right away: every order plants a tree.

“The best part of the app? Every purchase has a double impact: you make a statement and, at the same time, a tree gets planted. It’s a way to turn shopping into real action,” the founders say.

On their website, in product descriptions, and across social media, they showcase the impact. The community loves it – everyone feels like they’re part of the change.

Tips for Young Founders

“Just start! It doesn’t have to be perfect at the beginning – the key is to stick with it and be passionate about your idea. Inspiration and collaborators will come along the way,” Samuel and Joshua advise.

Plant-for-the-Planet Shopify App – Making Impact Easy

With the app, every sale becomes a direct contribution to healthy forests worldwide. Here’s what it offers:

• Easy setup: Drag-and-drop integration, no coding needed
• Automated donations: Every sale automatically plants a tree
• Live tree counter: Shows your impact in real time
• Full transparency: Customers see exactly where the trees are planted
• Onboarding & support: Technical help included
  

Turn Your Shop Into a Climate Hero

Have a Shopify store and want to plant trees with every sale? The Plant-for-the-Planet Shopify App makes it simple to integrate sustainability—flexible per sale or revenue. Add the app and start making an impact today!