Most of you know that our Stop talking. Start planting. 2020 campaign has been given a new look: instead of kids holding their hands in front of adults’ mouths, we’ve made it simpler, catchier and more Covid-conform: all you need to do is hold a green leaf in front of your mouth and take a picture of it.
For a huge out-of-home promotion campaign, many celebrities in Germany took part in our campaign, such as well-known musicians, actors and TV presenters. And now you can see their faces with the leaf in almost all German cities on billboards, in subways & bus stops or on advertising columns.
But the advertising campaign doesn’t stop there – we also advertise online. Watch our brand new commercial here: